We live in the day and age of social media and blogging. In order to be successful in makeup artistry today, you can’t only attend a special effects makeup artist school. If you want to stay on the cutting edge and book jobs over the competition, it’s absolutely necessary to use online networking. Social media is a great way to reach out to others and create a following. A blog can help you attract the attention of potential clients. However, there are some rules for creating a unique and eye-catching blog.
You want to post blogs that are professional and interesting. You should use your blog to promote your business, not to talk about your personal life. Essentially, you need to use your blog as a promotional tool. You can include photos of past work, reviews of products, and even offer tutorials or online makeup courses.
In order to create a quality blog, here are some tips to follow:
1) Stay positive: Use your blog to show your positive and optimistic side. You should keep the tone light and fun.
2) Be honest: It’s very important to be authentic on your blog. You shouldn’t lie about using products or possessing skills that you don’t have. Don’t just use information from other bloggers. Offer your own unique perspective on various techniques and products.
3) Aim it towards a varied audience: If you give tutorials or show pictures, you should aim to use a variety of models. If products haven’t worked for you personally, you should share who you think they will work for.
The key is to make your blog fun, engaging, and informative. Keeping a blog allows you to display your style as a makeup artist as well as your showcase personality.
